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College Athletics

University of Utah President Taylor Randall speaks at a press conference at Rice-Eccles Stadium in Salt Lake City in August 2023.

Utah Finalizes College Sports' First Private Equity Deal With Otro Capital

Crimson Brand Partners takes over Utah's ticketing, sponsorships and media on July 1. The school won't say what Otro Capital is paying for the privilege.

Sports  · 12 Jun 2026, 18:26  · Tomás Ferreira