A 2019 ad deal set off a decade-long standoff between theater chains chasing revenue and studios who need people to actually see the trailers.

The Tomatometer counts positive reviews, not review quality. The audience score averages self-selected fans. When 'Melania' hit a 92-point gap in 2026, both mechanisms were on full display.

Traditional and Dome IMAX theaters curve their screens to fight distortion and widen your field of view — but not every IMAX auditorium does.

AMC spent a century of flat movie pricing and then broke it, charging more for in-demand films and, briefly, for better seats. Here's how the industry's experiment actually went.